Our Co-Optimists
We build hand-picked teams for every client and project,
drawing on the skills of our network of trusted collaborators.
Jamie King
Managing Partner
Former‑retailer‑turned‑strategist, Super Mario nut, cat daddy and professional optimist; co‑founder of St. Frank’s.
Jody Rogers
Executive Creative Director
Multi‑talented and multi‑disciplined creative leader, cat lady, culture enthusiast and keen amateur gourmet.
Sam Moqbel
Managing Partner
Integrated brand experience specialist, kilt‑wearer, golf enthusiast and co‑founder of St. Frank’s.
Adele Glover
Senior Account Director
Ex‑goth and former artworker, now a production supremo. Worldclass multitasker; loves a spreadsheet.
Sam Rippon
Creative
Football‑loving, haemophiliac
rugby survivor, with bionic knees.
Also designs stuff. Very well.
Tom Fagg
Client Partner
50% brand manager, 50% account
man, and at least 30% strategic.
Only 3% mathematical.
Jordan Waid
Creative/Innovation Guru
A man of many hats. And cats. He lives
to help people and businesses create,
roadmap and deliver optimistic futures
Kev Exley
Creative
Top bloke, writer, ideas machine and creative director, who brings optimism
to all types of marketing challenges.
Gemma Champ
Creative
Part‑time DJing, arty, cocktail‑appreciating cat‑wrangler. Fulltime strategic copywriting & comms expert.
Arpita Banerjee
Creative
Hippie, wordsmith and purveyor of channel agnostic ideas. Gets under the skin of audiences to unravel the knottiest of problems.
Emily Drane
Client Partner
Equal parts illustrator, tiny‑dog owner, yoga teacher, and entrepreneurial multi‑channel account director and shopper marketing enthusiast.
Janaina Scalise
Strategy
Short, opinionated, feminist, cosmopolitan, purpose‑led Strategy Director, driven by empathy and optimism. Brazil’s loss is our gain.
Josh Hatton
Client Partner
Genial optimist and marketing all‑rounder with particular wizardry in social, digital and CRM. Also known to dabble with craft beer on occasion
Laura Auchterlonie
Creative
Endlessly curious, and totally idea‑tastic. An art‑directing, copywriting creative powerhouse.
Jemma Ryan
Swiss Army Knife
A multiple‑hat wearing creative producer, skilled in dog whispering, interior design, and virtual and real‑life event production.
Paul Morris
Swiss Army Knife
Award‑winning, multi‑talented marketer and wearer of Liverpool F.C. pyjamas. Calm, savvy, and optimistic, he politely steamrollers obstacles.
Andy Regan
Creative
Introducing The Reganator. A 50+ footballer and creative dynamo with 50‑plus creative awards.
James Bell
Creative/Production
Offbeat, upbeat polymath. Multi‑skilled problem solver. Audio‑wrangling print specialist, and video‑splicing, synth‑playing geek.
Dave Skinner
Production/Direction
Avid tattoo collector, BAFTA winning director & producer across multiple genres, broadcasters, and the digisphere.
Ben Toland
Production Wizard
Meditation enthusiast and producer of large, small and in‑between projects for global brands, corporates, and tech companies.
Jim Hoodless
Creative
Ideas, anecdotes and a love of language keep this Discworld‑reading, gig‑going copy chameleon pounding his keyboard.
Louis Loizou
Creative
Creatively‑multi‑talented, multi‑disciplined, dog‑loving, Spurs‑supporting husband,
father, and crime novel aficionado.
Sabeena Lone
Strategy
A strategist who trained as creative, whose super power is empathy. Loves to scuba dive and house shares with a rabbit.
Kate Orlowski
Strategy
Strategic thinker fascinated by people’s often random and irrational behaviour, and the complexity of our brains and bodies that drives it.
Rosie Duncan
Swiss Army Knife
Strategic, gig‑going, cheese‑eating, yoga‑loving corporate hippy, author, mental health enthusiast and mother
of a small human‑cat duo.
James Finch
Creative Artworker/
Designer
Hot hatch car freak, marathon runner and life‑long Watford FC fan. Half arty‑flair type, half method man.
Rosie McKaig
Strategy
Gifted strategist by day, improv comedian by night, and keen observer of human nature 24/7.